Posted on Dec. 2020 at 11:00
The Hexagon has an appetite for the interim. Not only is France one of the countries with the most temporary work, but it is also the cradle of companies that dare to challenge the foreign mastodons in the sector, the American Manpower, the Swiss Adecco and the Dutch Randstad. Among these insolent is Proman, a family business founded in Manosque in 1990, which appears in the Top 5 champions operating on French soil and takes 10% of the market share valued at 22 billion euros (more than 300 billion globally).
In the opinion of Roland Gomez, 47, Managing Director of Proman, son of the founders Evelyne and Roland Gomez senior, “The values and family DNA of the company” are for a lot in the development – via organic and external growth – of the company… just like pragmatism. “Keeping the functioning of a decentralized and human-sized organization allows us to remain agile. In addition, common sense is the best way to keep pace with changing needs ”, summarizes the one who advocates “Speed of execution”.
A bus converted into a mobile agency
With each new issue, the independent company with 400 agencies in France and 660 around the world – which place more than 45,000 temporary workers every day – therefore finds empirical solutions. When the urgency is to get closer to profiles furthest from employment, Proman mobilizes advisers to travel the territories on board a bus converted into a mobile agency. When a skill is missing, training is set up in just a few days. And when the temporary recruitment specialist needs to gain visibility in order to continue to wrest market share from competitors, Manosquin is getting a global spotlight by becoming an official partner of the Rugby World Cup to be held in France in 2023.
“This sport embodies values that are dear to us, such as the collective, commitment, solidarity …”, says Roland Gomez, delighted to don the dress of official recruiter of the competition and well aware of the media impact of the 48 matches which will be played in 9 French cities. Before this meeting in the “sphere” of the oval, Proman had already strengthened its notoriety by inviting itself to other important world sporting events: in 2016, the company was a partner of the European Football Championship ( Euro 2016), for which it recruits hostesses, drivers and other security personnel; in 2019, the group is the official recruiter for the women’s football world cup organized on french soil. Enough to serve as a springboard for the international influence of the brand, present to this day in 13 countries.
General public and businesses
« The objective is to make us known both to the general public and to companies in order to gain customers ”, concedes the leader who aims for 4 billion euros in turnover by 2023, against 2.2 billion in 2019. This challenge is particularly ambitious, at a time of Covid-19 which has not spared the temporary labor market. “The workforce of temporary workers was reduced by 75% in the three days following the announcement of the first confinement. And, next year, the cumulative turnover of all French players could be cut by 30 %, falling to 15 billion euros ”, presages the leader who considers vital “To continue to seek sources of differentiation in our highly competitive businesses” and who strives to remain optimistic.
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