With more than two decades studying and investing in Internet companies, the North American Sinan Aral is one of the greatest authorities in this new economy. He is the author of some of the most complete studies on the influence of social networks and the way in which fake news spreads quickly on these platforms. In The Hype Machine, book published in September, the director of the MIT Initiative on the Digital Economy shows how addicted we are to the dopamine offered by like. With the data we deliver to the platforms every second, they provide marketing tools that are used both by benefactors who organize solidarity campaigns and by hackers Russians aiming to manipulate elections.
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