A total of 42% of those questioned are open to social commerce. Most of the participants shop on Facebook or can imagine doing so.
Social networks have long ceased to be purely personal platforms; they are used for commercial purposes, and social media and e-commerce are merging. Social shopping has long played an important role in Asia and the USA. But what about shopping via social networks in Germany? A study by the market and opinion research company You Gov on the subject of “Social Shopping – Shopping via social media is not a trend, it is on the way to the New Normal” offers new insights.
According to the study, at least 20% of Germans state that they have already been on social media on a shopping spree. At the same
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