The unflattering economic situation has dampened consumer interest in shopping this year, particularly as interest rates rise and utility bills rise. Smartphone sales fell nine percent in the third quarter, or from July to September, according to research firm Canalys.
According to IDC estimates, the decline will continue also in the fourth quarter, which is one of the strongest of the year thanks to Christmas. Plummeting global smartphone shipments will fall 9.1% this year to 1.24 billion devices.
In terms of sales, the first half of next year won’t be too good either, although for the full year 2023 IDC expects a 2.8 percent increase to 1.27 billion devices. Therefore, according to forecasts, the improvement will come only in the second half of next year.
“We believe the situation in the global smartphone market will remain challenging in the first half of next year. But we hope that there will be an improvement in the middle of the year and that the second half of the year will bring growth in most regions,” said IDC’s Ryan Reith.
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Hardware
In the last quarter, South Korean Samsung remained number one in the world with a 22% share. Apple is in second place with an 18% share. The third place in the world is Xiaomi (14 percent). However, the share of other Chinese manufacturers, such as Oppo and Vivo, has declined significantly.
Reith pointed out that despite the downturn in the broader market, the average selling price of a phone is rising. “Consumers are choosing premium devices that can last three to four years,” she said, adding that the average price of a phone is expected to increase to $413 this year from $388 last year. Then from 8960 CZK to 9540 CZK.
Mobiles, laptops, consoles and TVs. Operators offer Christmas events and discounts
Mobile
