Home » News » Interactive store “Harry Potter” will open in June between Broadway and 5th Av in New York: another bet on the recovery of tourism and employment

Interactive store “Harry Potter” will open in June between Broadway and 5th Av in New York: another bet on the recovery of tourism and employment

Expectation on Broadway at 22nd Street, NYC.

Photo: Andrés Correa Guatarasma / Courtesy

JK Rowling, creator of the groundbreaking “Harry Potter” franchise, approved a new home for her flagship store in New York City, to open on June 3, announced Warner Bros.

The local three story has more than 20,000 square feet for purchases, activities and opportunities of magic associated with the character and his relatives. In addition, the musical “Harry Potter and the Cursed Child” he plans to return to Broadway when theaters reopen in the fall.

The store is also located on Broadway, although several blocks south of the theater area, on 22nd Street, spanning up to 5th Av. There will be 15 different areas, including a large-scale statue of “Fawkes” the phoenix dominating the entrance, a New York exclusive crafted by a team of custom accessory makers, who put together a number of unique features throughout the store, he commented. New York Post.

It also houses a phone booth “in London” from where visitors can be “transported” to the headquarters of the Ministry of Magic. Muggles, on the other hand, are invited to take photos and go on their way, with wands, robes and other personalized sacraments of sorcery.

Virtual reality stations will offer visitors the experience of flying on brooms, as well as a close look at the charming Hogwarts campus. Hungry visitors can also recharge with exclusive snacks which are generally only found in Diagon Alley, such as the chocolate frogs Honeydukes, Bertie Bott’s candy of all flavors and the wizards butterbeer.

Genuine fans can delight in the collection of graphic artifacts from the book series in store, including a display of Daily Prophet covers, Quibbler issues, and Harry’s acceptance letter at Hogwarts.

Total, more than 1,000 props from the Wizarding World will be on display, many of which were used in blockbuster movies. In order to avoid crowds, Visitors will have the opportunity to scan a QR code at the entrance of the business to be notified when they are allowed to enter without losing their place in line.

Although there are two weeks to open, you can already take a look at what the original store will sell and what it will look like, by visiting their portal. They can also be explored job options here.

This openness adds to other novelties planned for this summer in NYC, well the local government needs the return of tourists to reactivate the economy so damaged by the pandemic.

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