Snapchat and HBO Max bring the dragons from “The Residence of the Dragon” to real everyday living with augmented fact.
The home of the dragon (Property of the Dragon) premiered this 7 days HBO Max and it was a revolution. The premiere was seriously commented on the networks, with memes and reactions of all varieties. For this reason, Snapchat and HBO Max brought the dragons of the series to towns all over the entire world by augmented reality.
Los snapchatter they will be impressed by the legendary dragons of the series. On the occasion of its premiere, Snapchat has launched a new lens of augmented actuality.
In the selfie way, the lens variations our deal with and turns you into a fire-breathing dragon. In the way of World visionwe can see dragons hearth-breathing flyers in front of us.
this lens will be readily available around the world and is available by means of the lens carousel or by scanning the passcode. The outcome will unlock when we are near to a Landmark area..
The initial collaboration of its kind involving Snapchat and HBO Max
The two companies coordinated with the associates of the Purple snap lens to make geo-localized augmented truth experiences. is approx the initial collaboration that pairs a manufacturer with a various team of lens suppliers on a world scale.
The new Landmarker geolocated lenses proceed the models tradition of getting structures with augmented truth dragons video game of Thrones – first shot a shot of the Ice Dragon from the Flatiron Developing in New York Metropolis for GoT’s final time premiere in 2019.
To have out the campaign, HBO Max promoted creators of augmented reality glasses. Every single of them individually chosen the focus on place, bringing a powerful area aspect to this global marketing campaign.
As new dragons are released into the period, Snapchat will incorporate new ordeals. The 3 important moments will be: the premiere of the sequence, the most significant mid-year episodes and the finale.
Press release
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