The importance of intellectual property in the form of copyrights and trademarks, the development of a corporate identity and the reputation of one’s own business operations is growing immensely with the ever-increasing digitalization and the expansion of online trade and online presences.
In Germany alone, over 50,000 trademarks are registered annually. Depending on company size and industry, companies spend between 1 and 20% of their turnover on advertising, thus building and strengthening their brand.
The protection of reputation and rights is essential for business success. At the same time, commercial success can also be damaged if a competitor acts unfairly by appearing misleadingly or aggressively on the market.
We support our clients in the protection of industrial property rights. From the registration of the trademark to the legal dispute.
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