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Instagram will remove the “shopping” tab from the home feed; learn more

OR Instagram will launch a new navigation bar in the home feed in February. THE A half, owner of the social network, will remove the shopping tab from the main bar at the bottom of the screen. The Create button will return to the menu and be in the center, with the reels going to the mall.

os testicles started in September, with the aim of “simplifying [a] Instagram experience” for users. But the test was part of a larger change to Instagram, according to The Information, as the social network retires the feature. shopping. However, the company claims that it will still be present in the app even if you leave the home screen.

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“You will still be able to set up and access your Instagram shopping as we continue to invest in shopping experiences that deliver the greatest value to people and businesses across feeds, stories, reels, ads and more,” the chain said in an article. posted on their support page.

Image: Disclosure/Instagram

Like other platforms, Instagram has invested in shopping tools to try to entice consumers to buy through the app. Custom product recommendations currently populate the Shopping tab. Instagram didn’t say what will happen to the custom shopping page after next month’s redesign.

With information from The limit

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Featured Image: Disclosure/Instagram

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