At the moment, this new option will be limited to only a few content creators, who will be able to create this paywall from your Instagram account and start charging your followers. Likewise, these contents will be saved so that subscribers can see them. In accordance with Mosseri, more options will eventually be integrated in the future, and although he didn’t go into detail, we could see some creators start selling things or receiving more money for certain interactions. On the other hand, the instagram boss He also mentioned that they are thinking of ways for creators to be able to export subscriber lists “get them off Instagram and onto other apps Y websites made for other companies”, which does not sound very safe.
Regarding the price, the creators will be able to set a monthly price of their choice (so far there has been no mention of a limit figure as it exists in OnlyFans) and subscribers will be able to subscribe through a button that will appear on their profile.
As we mentioned, this system is still in a testing period and will start with some of the most trusted creators on the platform, who could really take advantage of this early on as Meta has said that it will not charge commission for content until 2023. It is expected that in the coming months, the option will reach other content creators, until it becomes a general option for people who exceed a certain number of followers (or perhaps becoming an option for everyone).
This, of course, has its downside. In Internet we are already surrounded by ads, our data is sold, and this is compensated with free and free content. By setting this paywall and make it part of a normality, this will make even social networks limited for certain people.
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