The platform will prevent teen users from spending “too much time” scrolling through posts with a particular topic
Instagram will prevent teen users from spending too much time scrolling through posts with a particular topic, the social media giant announced Tuesday, adding that the feature will roll out in the US, UK, Canada, Ireland , Australia and New Zealand.
Teenage users who are spending what the platform considers to be «too“The time on Instagram’s Explore page looking at posts with a certain topic will receive a notification suggesting they look at other types of posts instead.
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The characteristic “is designed to encourage teens to discover something new”, according to a statement published by the parent company Meta. Users will be prompted to “choose what to explore next” and presented with a variety of different images, each leading to a topic that is unrelated to what they were previously viewing.
Instagram claims that 58.2% of respondents in an external survey “agreed or strongly agreed that nudges improved their social media experience by helping them be more mindful of their time on the platform.” The social network’s own observations of user behavior over a one-week period confirmed this, with one in five users obediently changing the subject when they were “pushed”
“We want to make sure people feel good about the time they spend on Instagram.platform director Adam Mosseri told CBS Mornings, describing the ‘nudge’ feature as “a way to gently encourage that.”
“No matter what topic you’re digging into, if you’re digging particularly deep, we’ll let you know and suggest some other topics.”
The nudge feature kicks in after scrolling through a certain number of consecutive posts, regardless of the topic those posts relate to, spokeswoman Liza Crenshaw told The Verge in an emailed statement. However, the suggested topics exclude “content that may be associated with the appearance comparison.”
Meta whistleblower Frances Haugen revealed last year that the company was aware of the negative impact appearance-related comparisons had on its users, especially women. In study after study, Meta confirmed that compulsively scrolling through images of people who are thin or otherwise “ideal” bodies was bad for the mental health of users. A slide from an internal Facebook presentation acknowledged that “We make body image issues worse for one in three teens” who had already reported having body image issues, while another particularly damning study by the company revealed that more than 40% of users who reported feeling “not attractive” said that they had felt this way for the first time when using Instagram.
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In addition to taking care of teen users, Instagram has announced that it is expanding the controls available to actual parents of teen users, offering tools that will provide a window into what types of posts or accounts their children are reporting, as well as an overall accounting of how how much time your child spends on the platform.
Instagram has also expanded its “Take a break”, which allegedly ‘pushes’ teenage users off the platform. The new version is activated when the user has been scrolling through the platform «coils“feature and expected to roll out globally”later this summer.” It will show Reels created by “young creators” who “shares her own tips for taking a break and why it’s a good idea to step away from social media for a bit.”
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