A telephone, a tripod and this sheet metal workshop is transformed into a filming location. In this Loire-et-Cher SME, Bastien Porcher has truncated his role as a salesperson for that of director. There are five vacancies. These videos are job postings for social media. It’s not easy to improvise as a filmmaker. The company has been looking to hire for six months. Going through social networks is, according to him, the most effective method. In a tight labor market with a sector that is struggling to recruit, employers are abandoning traditional classified ads. Job offers in catering, but also hairdressing or pharmacy. The SNCF, the army and large groups like Carrefour have also launched. It was while watching a video last summer that Mohamed Belhassen Ayari found his work-study contract in the fishmonger’s. The young man, incredulous, gets his first job and training. To adopt the codes of social networks, companies call on specialized agencies like this start-up born five years ago. It currently manages 70 recruitment campaigns. If you are looking for work, consider social networks. Why not, by accompanying your traditional CV with a video CV. T F1 | Report L. Kebdani, A. Mersi Bakchich
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