When Instagram users post stories that are less than 60 seconds long, the video will not be split into segments, as the feature has always been.
User Instagram can now share Stories longer ones without being cut automatically. The report states that when users post stories that are less than 60 seconds long, the video will not be split into segments, as the feature has always been.
Reported by TechCrunch (24/9), Instagram began testing this feature for select users last year. Now, the company is rolling it out to all users around the world.
“We are always looking for ways to improve the Stories experience,” said a spokesperson for Meta. “You can now play and create continuous stories for up to 60 seconds, instead of being automatically cut into 15 second clips.”
On the other hand, this change may not appeal to those who like the essence of the short-lived simplicity of the Stories themselves. The presence of this new ability can also blur the distinction between Stories and Reels.
As is known, Instagram converts all video content uploaded to its platform into Reels format. Last June, the company added support for Reels to be stretched to 90 seconds, an increase from the previous 60-second limit.
The evolution of video capabilities on Instagram isn’t all that surprising, considering Instagram CEO Adam Mosseri made video a priority in 2022. He also hinted that Instagram consolidates all of its video products on Reels and continues to develop. short format products.
All this to catch up with its competitor, TikTok. The company went so far as to launch full-screen feeds like TikTok, which users hated so much for forcing the social network to back off controversial changes.
Even if Mosseri admits that he will listen to user complaints, that doesn’t mean Instagram will stop prioritizing videos. This new feature in Stories shows that Instagram is still pretty adamant about being a video-centric platform.
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