When Facebook paid a billion dollars for Instagram ten years ago, many made fun of it. But the deal was more than worth it. Six reasons for the unprecedented success – and a risk for the future.
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Simon Hurtz
On a Sunday evening in April 2012, the cell phones of all Instagram employees rang. “Can you be in the office at eight o’clock tomorrow?” the bosses ask. “Thank you good night.” The next morning, the entire team gathers in the San Francisco office: the founders Kevin Systrom and Mike Krieger, ten employees, one colleague joined in from the east coast. “I spoke to Mark Zuckerberg,” says Systrom. “We said yes to Facebook. We’re being bought – for a billion.” Everyone present became multi-millionaires in one fell swoop. Some laugh, some cry, nobody can believe it.
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