With the end of IGTV, it is now possible to post videos of up to 60 minutes on Instagram.
The weight of competition
Introduced in June 2018, the format IGTV is now deleted. It was originally thought to be the equivalent of YouTube video formats. However, the arrival of TikTok on the social media market in August 2018 quickly changed the situation, as the platform found a prominent place in the mobile applications sector. With the end of IGTV, Internet users can now post videos of up to 60 minutes on Instagram, as confirmed Mediavenir.
What changes
The abolition of IGTV leaves room for Instagram Video. This shift was already announced a few months ago by Adam Mosseri, head ofInstagram. The latter wanted to offer a new video experience on the social network. The launch of Instagram Video is synonymous with several changes. Now the preview of videos in the stream will be 60 seconds, except for videos eligible for ads. For the latter, the preview will remain for 15 seconds. In addition, new features have been added when posting video. Internet users can take advantage of new filters. They can also crop the image. Finally, there is an option to tag people and specify a location.
> To read also: “Instagram Kids”: Facebook decides to “pause” its project
???? FLASH – Instagram deletes #IGTV, it will now be possible to post videos up to 60 minutes. (AFP)
– Mediavenir (@Mediavenir) October 6, 2021
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