In the summer of 2018, Facebook and Instagram launched a function related to digital hygiene, then in vogue. It was about being able to limit the time spent on applications, to ensure that social networks did not devour our lives too much.
The most limiting choice was then 15 min. You could increase it to 30 min, 45 min, 1 hour, 2 hours, 3 hours and off.
TechCrunch discovered that this list starts at 30 minutes. The rest of the parameters have not changed, but it is no longer possible to settle for 15 minutes.
Instagram did not explain his choice. The communication exercise would also be interesting, because it is difficult not to think of the recent drop in Facebook users, for the first time in the life of the social network.
Increasing the minimum threshold by 15 minutes is also a good way to boost advertising revenue.
–
