Instagram, the social network owned by Facebook, has implemented a new feature in its already wide range of options. The name of it is Guides (Guides, in Spanish), and enables diverse content creators to gather interesting tips, recommendations and images in one place on very specific topics.
For the moment, Instagram intends this feature to be used to create wellness related content. However, functionality is likely to evolve over time, and in the future they will also be Guides o Guides on other topics (technology, cinema, culture, series, beauty, etc.).
“We know that a lot of people are having a hard time due to the COVID-19 pandemic, so we will focus Guides in content related to well-being “, he explained in his official blog.” We will allow creators to connect with expert organizations to share resources during this time, including tips on how to take care of your well-being, keep in touch with other people or manage anxiety or pain. “
Now available on some Instagram profiles
Starting today, you can check out Guides – a new way to discover recommendations on Instagram.
We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators.
Find out more: https://t.co/nade33EfoM pic.twitter.com/AgivMXB1vk
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The compilations made by each user they are grouped in a new tab located in your profile. Anyone can enjoy these, share them in their Instagram stories or send them through a direct message to another person.
The number of users who can create this type of Guides it is, for the moment, very limited. The list shared by the company includes creators and organizations such as: @afspnational, @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong, and @eenfance.
In the coming days, Instagram will also take these Guides to the Explore section. This will allow them to expand their reach and take the recommendations on well-being to a greater number of people.
Instagram currently has more than 1 billion active users worldwide. The elaboration and propagation of this type of content on the social network, therefore, can be very useful.
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