Do you know what Instagram dislikes? People who share their regular posts in Stories.
Well, it might not be so much that Instagram doesn’t like it, but some users have complained about it, and now it’s testing a few different approaches to try and stop people from re-posting. their regular static updates in their stories. as well as.
Instagram’s latest experience on this front sees new tags added to Stories posts that have been reposted from the main user feed.
As you can see from these examples, shared by TestingCatalog, posts reshared from both the main IG feed and Reels may soon have labels that explain their origin.
Which isn’t a massive imposition, but it does make them a bit more crowded, which might make users less keen on resharing messages that way.
But that’s a much less extreme response than some of the platform’s other tests on this front. In January, Instagram blocked some users from fully resharing feed posts with Stories, prompting much discussion in social media circles.
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At that time, Instagram explained to SMT that:
“We have found from research that people prefer to see original photos and videos in the Stories of the people they care about. The goal of our test is to better understand what people think of this type of content and to improve the experience of Stories. “
It seems that preventing people from sharing their posts may not have produced the desired result, which is why Insta is now trying a different approach. Which, as stated, is less intrusive, but it could also mean that it has less of an impact on the problem it is trying to solve.
But maybe it will help. It’s hard to know how big the problem is, or how many and how many users don’t like seeing the feed posts in their stories, but it can sometimes be annoying to see the same posts in your main feed repeated as you flip through your list of stories.
This new test doesn’t really seem to stop people looking to maximize their exposure by resharing this way, but we’ll have to wait and see what Instagram finds.
Either way, as a strategy note, it should be borne in mind that Instagram would prefer you not to re-share your feed posts in this way.
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