For companies seeking to enhance their brand, using Instagram can be the difference between having more or less presence and, above all, sales. In Mexico alone, a potential ad viewing of 32 million people is reported.
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According to study data Digital 2021 Global Overview Report developed by We Are Social and Hootsuite, 50% of people are more interested in a brand when they see your ads on Instagram and 90% of users follow at least one business, which shows the potential of this social network.
The presence of brands on Instagram is almost mandatory, especially considering that this social network is among the five most used platforms by Mexicans with a 76.9% preference.
How to enhance the presence of brands on Instagram?
If you are looking to use Instagram for your business, Udemy shared with Business Insider Mexico 15 keys that will make it grow and be better known so that, in the long run, your sales will increase.
1. Create ads
Ads on Instagram really reach people who have already visited similar pages or who have a real interest in products and services like yours, so don’t hesitate to use them.
2. Make the most of local reach
If you have a local business, Instagram allows you to reach people who are nearby through ads, you just need to optimize them correctly and set a perimeter around your location. Optimize and attract those interested in similar products or services.
3. Make sure your account is a company account
Do not miss the wide variety of free tools that the social network makes available to businesses, such as the possibility of accessing traffic statistics or generating ads. Set up your account to be a company account and take advantage of them.
4. Make an unforgettable profile description
Create a phrase that reaches your customer’s heart, always giving priority to the benefit that your consumers will obtain from buying from you and the use of keywords relevant to them. Also, use emojis and include your website address.
5. Capture new leads
Do it through an exchange: in the web link of the profile, offer a digital asset, be it an e-book, free course, video the tutorial in exchange for the name and email. This list of leads that you will create is gold ground to create a long-term relationship of trust with your clients.
6. Usa #hashtags
They work as bookmarks to find specific content, as well as being a way to stay on top of topics of interest. So look for relevant hashtags and use them in your posts. Thus, new potential customers will find you organically.
7. Answer your clients
This, in addition to increasing their interaction, will help you learn what they are looking for and how you can satisfy them.
8. Use a good profile picture
If you are looking to enhance your personal brand, use a professional photo of yourself, or one of your logo. The objective is that among thousands of accounts, your clients begin to relate your profile image to your brand.
9. Take advantage of statistics
Every good strategy requires a measurement of results, so take advantage of the statistics that Instagram offers you for free. So you can know the age, interests and location of whoever follows you. This is key information for when you make announcements.
10. Use the stories
While 86% of users take advantage of this functionality, only 36% of companies do. Use them and if you have more than 10,000 followers. If you direct them to your website, you will make them buy from you organically.
11. Generate video content
It is advisable to create between one and two videos per week of at least 30 minutes each. Use them for IGTV and cut them to offer them for 10 minute installments on your profile.
12. Ask your followers questions
Create posts that invite questions to be answered in the comments. With this at the same time you get to know your customers more and your publications will have a good reach. This is because the Instagram algorithm favors this type of content.
13. Make live videos
The algorithm also benefits this type of content, it is also proven that people like it and share it. Seize it!
14. Usa Creator Studio
It is Instagram’s own platform that brings together all the tools to effectively publish, manage, monetize and measure the content of your account. Get organized with her and once a month schedule the publications for the next 30 days, so you will optimize your time.
15. Be consistent and persistent
Post daily or at least twice a week. Take care to start with good momentum and maintain it, it is the key to success. Do not despair that you will constantly see your account grow.
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