The technology company has notified its decision on the page in English in the United States dedicated to the function.
Meta has announced that it will withdraw purchases in Instagram live videos on March 16, a measure that it adopts to focus on those functions and features that offer “value” to users.
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Live video purchases allow users to purchase what they are currently watching, from the products that content creators and brands tag in their broadcasts.
This way of promoting products will disappear from the Meta platform, in line with the disappearance last year of live purchases, which also included the Facebook social network.
On this occasion, the technology company has notified its decision on the United States English page dedicated to the function, where it indicates that it will no longer be possible to tag products to the broadcasts as of March 16.
This change will help us focus on the products and features that provide the most value to our users. However, other purchasing functions, such as stores, are maintained.
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