Instagram first, TikTok second, Snapchat third… There is no real surprise about the social networks most used by teenagers. According to the latest study carried out by Piper Sandler among more than 13,000 young American Internet users, Netflix now overtakes YouTube in terms of daily consumption, but it is the Instagram application which remains the most used; ahead of TikTok and Snapchat.
Preferences nevertheless differ a little from usage. According to figures collected by Piper Sandler, TikTok (39%) is ahead of Instagram (32%) in the hearts of the teenagers surveyed. Indeed, in addition to being a social network, TikTok is establishing itself as an entertainment platform. The leading duo is thus progressing, while Snapchat is losing points.
In the social media landscape, some players defend themselves better than others. We notice that Pinterest is once again generating interest among young Internet users (+6%), that Facebook regains 2% where X loses 2%.
Faced with the success of TikTok, the maintenance of Instagram in first place in terms of use can be explained, on the one hand, thanks to its “seniority” and, on the other hand, thanks to the recommendations by Meta. After users have built their network there, it makes sense to see Instagram at the top of the rankings. It’s difficult to do without and start from scratch on TikTok, but that’s not enough to keep going!
The strength of Instagram is actually that of Meta. That is to say the content recommended by artificial intelligence. And, even if this is not unanimous, the results are there, for the moment…
