A strategic partnership against a common enemy
If this feature is confirmed, it would strengthen musical integration on Instagramwhich had already introduced the sharing of song clips in 2022. This development coincides with Instagram’s recent addition of a component SpotifyiOS.frameworkaccording to expert Chris Messina. A stronger partnership between Meta and Spotify would help counter competition from TikTok in musical discovery.
In addition, the two technology giants are meeting facing a common adversary : Apple. The latter, with its App Store and its reinforced privacy policy (ATT), has imposed challenges both to Meta in the advertising field and to Spotify in terms of competition with Apple Music.
The Meta-Spotify collaboration is not new. In 2021, the two companies had already launched a mini-player on Facebook that streams Spotify directly. The idea of a closer rapprochement seems plausible. Moreover, Spotify’s constant evolution towards more social interactions, with features like podcast comments or enriched user profiles, underlines a common desire to strengthen each other on the market.
Towards an open war against Apple
Meta and Instagram spotted developing a new social music-sharing feature: Meta and Spotify are exploring deeper music integration in Meta’s Instagram app. New findings indicate the companies are testing a feature that would allow users to continuously… pic.twitter.com/uHLrE05Bry
— TechnicallySpeaking (@TechCrusader) August 27, 2024
The partnership between Meta and Spotify could be part of a broader strategy to counter Apple’s monopoly in the app market. Indeed, Apple prevents Meta and Spotify from freely managing their in-app payments. This forces them to share the incomeFor both companies, strengthening their musical collaboration would also be a response to this challenge.
Meta, for example, saw its advertising activity affected by new privacy rules d’Applewhile Spotify has to compete directly with Apple Music. Their joint efforts are therefore aimed not only at attracting users, but also at to face this common rival.
The future of music sharing at stake
Instagram and Spotify users are eagerly awaiting new ways to interact. This strategic partnership could offer an enriched, more fluid and more interactive experience. However, neither Meta nor Spotify have yet officially confirmed these new options. The social music market is evolving rapidly, and the two giants seem ready to take control of itOne thing is certain: music sharing could soon reach a new level.
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