The functionality of Instagram and Facebook is once again expanded. However, this does not affect the simple users, but rather the creators who know a larger community around them – also to earn a few euros with targeted advertising. The rest will then automatically see the results on the platforms.
So the reels can also be added in the future abuse to advertise in it: with the Reels Ads. These are now being tested in Germany (with BMW and Westwing as partners) as well as in Brazil, Australia and India. The advert should be displayed across the screen between individual reels and can then be up to 30 seconds long. The concept is similar to advertising, as can also be found between individual stories.
Advertisers should also have the opportunity to place their ads directly in the Instagram stream in an even more topic-specific manner by implementing 26 new topic categories with numerous sub-categories. Here, too, it is still a matter of tests.
But the Facebook Stories are also being expanded in terms of advertising. The sticker ads that can be integrated into the stories there are new here. Creators can easily integrate stickers from companies and brands into their stories and regularly receive part of the income they receive.
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