7 Dec 2023
Today, the MarketThink team had the opportunity to attend the “Year in swipe 2023” event organized by Tinder, a popular Thai dating app.
During the event, important insights from Thai people who use Tinder will be revealed. What’s interesting?
-Tinder says Thai people don’t like the status of “people to talk to”
and always ready to open new opportunities if the relationship is unclear
-But 27% of Gen Z Tinder users are unclear about what type of relationship they want..
-22% of people who use the Dating Goal feature choose their relationship goals as: “Still thinking about how to do it.”
-Tinder people prefer to “meet” rather than chat. or talking on the phone
-Thai people on Tinder like to invite each other to concerts and find friends to travel with. and inviting them to drink beer, respectively
-The most popular emoji for single people this year is “?”, meaning that they are always open to new things.
-Thai people believe that Dating doesn’t have to be a result. Always being together Just getting to know new people is okay.
-Inviting to talk to get the best results is to talk about “music, travel. and favorite movies”
which are the 3 most popular rankings of Interest
-Thai people like to place their pins in Seoul, London, and New York the most.
-Top 5 cities that Thai people on Tinder are most interested in:
Bangkok, Chiang Mai, Phuket, Pathum Thani, Khon Kaen
-51% of singles on Tinder have started scheduling daily dates.
-50% of Gen Z people say that “spending time together” is the best way to show love.
-If you want to invite someone on Tinder to go eat, you have to invite them to eat..
Mala, ice cream, milk tea, Thai tea, and ramen are the top 5 most popular foods on Tinder.
-Thai people on Tinder like to listen to New Jeans, Taylor Swift, and Blackpink respectively.
-Sad songs and heartbreak songs Still winning the hearts of Tinder people
