Inside the new offices of Universal Music Italia, in via Nervesa 21 in Milan, BUM – Buoni Un Mondo has been opened, a bar/restaurant space dedicated to employees, born thanks to an innovative corporate catering project in collaboration with a Milanese reality of the Third Sector. Universal Music Italia has chosen as its partner the L’Impronta Group, a non-profit network made up of an association and four social cooperatives that has been operating in Milan for 25 years on the issues of disability and social fragility.
BUM Universal, managed directly by the l’Impronta Group, offers the concrete possibility of introducing two young people with disabilities and a small team, coordinated by a catering professional, into the world of work.
Over the years, the L’Impronta Group has created a truly ethical and local food supply chain in Milan that ranges from social agriculture to bakery and pastry making, up to catering with the aim of including people with fragility into work.
BUM – Buoni Un Mondo which is located on the tenth floor of the new Universal Music Italia headquarters with a spectacular 360 degree view of the city of Milan, offers quality products from this supply chain such as: croissants, artisanal biscuits, cakes, savory snacks, nectars of fruit, jams, hot dishes (also using fresh vegetables and sauces from the social agricultural activity) and other quality products outside the supply chain.
Andrea Miotti, President of L’Impronta, underlines: “For us it is an honor to have the opportunity to start a partnership with an important and iconic company like Universal Music Italia. We believe that BUM Universal represents the choice of a different vision of bar and restaurant services in the company, which always places the quality of food and the relationship with customers in the foreground, while at the same time enhancing the work of people with disabilities, true creators and protagonists of quality. Universal Music Italia in particular is the first company to share this idea, giving life to an innovative corporate social responsibility project.”
“I have tried, since the beginning of the project to transfer our headquarters – specifies Daniele Demartini, CFO and PIC (People, Inclusion and Culture) Director of Universal Music Italia – to make a bar/restaurant space available to all employees that could be a meeting place for employees and for those who will have the opportunity to visit our offices or use our new recording studios. The meeting with L’Impronta was both casual and sought. Through several common contacts we got to know each other and together we built the BUM Universal project, adding to the primary need (meeting place and catering) the opportunity for direct, concrete and above all visible help for vulnerable people and workers. I am sure that this union will bring benefits to both L’Imprint and Universal employees.”
The L’Impronta Group intends to propose this format to other companies that want to concretely commit to the issues of social and environmental sustainability, thus increasing the employment opportunities for people with disabilities.
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In what ways can other businesses adapt the BUM model to their own contexts, considering their specific industry, size, and resources?
## World Today News Presents:
## BUM: A New Brew of Corporate Responsibility
**Introduction:**
Welcome to World Today News. Today we delve into the inspiring concept of inclusive workplaces, exploring a unique partnership between Universal Music Italia and the L’Impronta Group. This collaboration gave birth to BUM – Buoni Un Mondo, a bar/restaurant space within Universal Music Italia’s Milan headquarters, staffed by individuals with disabilities.
Joining us today are two key players in this project:
* **Andrea Miotti:** President of L’Impronta Group.
* **Daniele Demartini:** CFO and PIC (People, Inclusion and Culture) Director of Universal Music Italia.
Welcome, gentlemen!
**Section 1: The Birth of a Vision:**
* Mr. Miotti, L’Impronta Group has a long history of integrating people with disabilities into the workforce. What inspired this specific partnership with Universal Music Italia? Was there a particular need you saw, or an opportunity that arose?
* Mr. Demartini, you mentioned wanting more than just a cafeteria space for your employees. Can you elaborate on the vision behind BUM? What role did social responsibility play in shaping this project?
**Section 2: BUM: More Than just a Bar/Restaurant:**
* BUM offers a unique menu featuring produce from L’Impronta’s social agriculture projects and bakery. What are the advantages of sourcing locally and sustainably, especially within the context of this partnership?
* How does BUM create a truly inclusive environment for both employees with disabilities and Universal Music Italia’s staff? What are some of the challenges and rewards of this unique workplace dynamic?
**Section 3: Replicating the Model for Change:**
* Mr. Miotti, you expressed a desire to see this model adopted by other companies. What are the key takeaway lessons for businesses interested in incorporating similar social and environmental initiatives? What advice would you give to those considering their own “BUM” project?
* Mr. Demartini, how has BUM impacted the culture within Universal Music Italia? What message do you hope this project sends to the broader corporate world and society at large?
**Closing:**
Thank you, gentlemen. This insightful conversation sheds light on the power of collaboration, innovation, and a commitment to inclusivity.
We hope BUM inspires other organizations to explore similar avenues of social responsibility, demonstrating that successful businesses can also be powerful agents of positive change in the world.
World Today News appreciates you sharing your vision with us. We encourage our viewers to learn more about both Universal Music Italia and the L’Impronta Group and their commendable work.
