From 9 September to 8 October
by Editor, August 5, 2024
From September 9th to October 8th, 2024, EssilorLuxottica will be on tour again with its “Innovation Days”. This year, three trendy locations are on the program: Düsseldorf, Berlin and Munich.
To be seen at the Innovation Days 2024: Oliver Peoples Roger Federer (© EssilorLuxottica)
An innovative autumn awaits EssilorLuxottica partners and those interested in becoming one: EssilorLuxottica is presenting its latest products to the optical trade at the “Innovation Days”.
The first “Innovation Days” and at the same time the premiere event of “Transitions Gen S” in the DACH region will take place on September 11th in the Classic Remise in Düsseldorf – 120 opticians can exclusively experience the Genius Show and test the latest generation of self-tinting Transitions lenses.
Three stations of the “Innovation Days”
The EssilorLuxottica shopping days in Berlin will continue from September 17th. Highlights include the “Transitions Genius Show”, the “Oliver Peoples Cocktail Night” with Ray-Ban Dancefloor on September 20th and a visit to the internationally renowned Laver Cup tennis tournament on September 21st.
In the intense team competition, the best tennis players in Europe compete against the elite from the rest of the world, led by the legendary captains Björn Borg and John McEnroe. EssilorLuxottica has an exclusive ticket contingent available for this. The exclusive Oliver Peoples Roger Federer will be presented for the first time on Center Court.
The conclusion of this year’s “Innovation Days” will take place from September 23 to October 2 in Munich. “Here, too, participants can familiarize themselves with all the new products, make exclusive purchases and look forward to inspiring discussions with the brand managers and the sales team from EssilorLuxottica.”
EssilorLuxottica is extending an exclusive invitation to all “Innovation Days” events. If you are interested, please contact the field sales representative. Please register by August 13th.
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