- The information was shared in the Pyme Talks held by Movistar Empresas and the Chamber of Commerce of La Libertad, in the city of Trujillo for all entrepreneurs in the north of the country.
- 76% of SMEs in Peru considers digitization relevant for their business, according to the SME Digital Adoption Survey carried out by Movistar Empresas during 2022 to measure the level of digital adoption of businesses in Latin America.
- The Movistar Empresas Innovation Academy is a training program with an e-learning platform for entrepreneurs and SMEs in Latin America. It offers a library of free and open courses to manage and enhance businesses.
Trujillo.– The digitization of SMEs has been imminent and they continue to adapt to new technologies seeking to meet the needs of their businesses. According to a recent study carried out by Movistar Empresas, Digital SME Adoption Survey, at the end of 2022, 76% of SMEs in Peru considered digitization relevant for the continuity of their operations, since it provides them with numerous benefits, such as increased sales and cost savings.
Another of the important findings of the study was that 73% of SMEs say they encounter difficulties in digitizing their businesses, highlighting the lack of digital knowledge as one of the main factors with 65%, so staying trained is essential.
This was explained by Annie Fernández, SME Marketing Manager of Movistar Empresas in Latin America, during her participation in SME Talks held in the city of Trujillo and organized in cooperation with the La Libertad Chamber of Commerce (CCLL). “SMEs are the main engine of the country’s economy and need an ally to manage and boost their businesses through the use of technology. For this reason, in addition to offering them connectivity and a portfolio of digital solutions, we also focus on delivering the digital knowledge they need to digitize their businesses through the Movistar Empresas Innovation Academy”, she stated.
The Movistar Empresas Innovation Academy is a training program that has an e-learning platform for entrepreneurs and SMEs in Latin America, which makes available a library of free courses on topics such as logistics and after-sales, digital marketing, digitization sales processes, to the latest technological trends in big data, artificial intelligence, among others.
“From Movistar Empresas we want to promote the development of SMEs and give them the tools to face current times. We are sure that with all the benefits that free training and technological adoption offer us, SMEs they will be increasingly productive and competitive in this new, more digital market,” said Fernández.
To date, the program has impacted more than 13,000 SMEs in Latin America through its courses taught by trainers of different nationalities with extensive experience in business development and digital skills. Among them are specialists from Wayra Hispam, Telefónica’s innovation arm and corporate investment fund, which also supports this initiative.
During the event, the launch of the next live courses of the Innovation Academy that will have a certificate was announced, which will start in mid-April and will focus on the digitization of different aspects of the value chain of SMEs, such as marketing. digital, digital sales and customer experience.
To learn more about the Innovation Academy’s library of free courses, access here: https://descubrir-movistar.com/biblioteca
