InMobi Acquires Appsumer Platform | Economy

Jakarta, Gatra.com– InMobi, a content, monetization and marketing technology provider signed a definitive agreement to acquire Appsumer. Appsumer is a performance insights platform that provides a 360-degree view of ad spend across all marketing channels. And that enables mobile app advertisers to turn complex data into valuable insights.

“Appsumer brings a next-generation approach for advertisers to understand their effectiveness and strategies through various marketing channels that the growth marketing team can implement on a daily basis,” said Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Marketing Solutions. (13/10).

Headquartered in London, Appsumer has become the smart platform of choice in improving the performance of the performance marketing team in a number of brands or consumer brands. Such as Miniclip, Picsart, Viber and many more.

The company is funded by Galvanise Capital and is on the list of the 100 most popular Startups in the UK. “This solution makes it easy to map all media investments in mobile marketing performance, right up to business performance gains,” said Abhay.

The Appsumer team provides InMobi with a self-service technology platform and intellectual property, end to end. Namely to support all products and monetization and marketing technologies owned by InMobi.

Following the acquisition of the CEO and Founder of Appsumer, Shumel Lais immediately joined InMobi and continues to lead the division, developing a product roadmap and future growth steps. Appsumer continues to operate independently as a subsidiary within InMobi’s global organizational structure.

The entire Appsumer team will also join InMobi in ensuring further continuity of services and developing and supporting marketing analytics and automation under the InMobi umbrella.

“Shumel and his team are recognized as industry leaders and visionaries in their field, and will play an important role in deploying the next wave of growth and innovation in InMob,” said Abhay.

The Appsumer platform offers marketers an integrated codeless over 100 marketing channels. As well as a customizable dashboard for clients to develop, track targets and KPIs and process marketing data on a daily basis for more accurate measurements. So that marketers can make informed decisions.

“Joining InMobi potentially represents an exponential growth path for our pioneering technology,” said Lais.

The acquisition of Appsumer extends the current expansion of InMobi’s company. Last month, InMobi launched InMobi Telco to assist handset manufacturers and mobile carriers in optimizing consumers’ product experiences, as well as diversifying their revenue streams.

In the Indonesian market, InMobi has collaborated with Gojek since the beginning of the year to improve advertising services, consumer intelligence, and identity resolution. This collaboration combines audience intelligence from the Gojek platform and the end-to-end marketing capabilities of InMobi to help brands personalize.

“We are excited about the opportunity Appsumer has to work with more development teams and marketers globally, to take advantage of the best offers, and make it the default home for the growth marketing team,” said Lais.

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