ING explains the reasons why it is withdrawing advertising from Iker Jiménez’s programs

the bank ING decided delete ads of programs run by Iker Jimenez, The Fourth Millennium y Balanced. The decision, as the company explains in a statement published this Wednesday, is the result of its marketing policy and “keeping a sensible brand strategy in context ‘very sensitive’ social.

The main reason was the rumor about him body submerged in the shopping center parking lot Bonairein Valiant. This rumor was spread by Iker Jiménez on the Cuatro network program Balanced y to deny later by the National Police, which generated a lot of criticism of the director of the The Fourth Millennium.

Given this situation, the bank decided to ask its media group to withdraw advertising from both programs. In the statement they explain that this decision is based on theirs marketing policydepending on whether the content in which its advertising is broadcast is reviewed weekly.

The statement explains, “the decision to withdraw advertising from a program or media is made based on a number of factors, such as the content and the business strategy“, and is in no way related to specific programs or presenters.” The financial institution emphasizes the effort to maintain a brand strategy sensible in a social setting “very sensitive” as the main reason for removing their ads.

Response to the networks

After what ING has done with Iker Jiménez and Horizonte, I am going to unsubscribe. pic.twitter.com/u6WVevDn8q

— Roberto Vaquero (@RobertoVaquero_) November 13, 2024

In the networks created opposite answers due to the removal of ING advertising from Jiménez programs. On the one hand, there are many of those who related to the deliverer they are sure that they will unregister of the financial institution, while the blockers they hope the bank other companies merging in a boycott against the programs of Iker Jiménez.

I hope that ING will be the first of many to withdraw advertising from the Iker Jiménez program pic.twitter.com/3H6u0INMVv

— Pakalaculona 🏳️‍🌈🏳️‍🌈🔻❤️💛💜 (@Pakalaculona1) November 12, 2024