The Mobile Marketing Association has published the 2021 edition of its annual mobile marketing barometer. Sponsored by BNP Paribas and consolidated by Odeosis Consulting and Atsukè, it aggregates more than sixty indicators provided by partners such as Addict Mobile, AF2M, App Annie, CB, Criteo, Comscore, Galitt, Médiamétrie, Numberly , Paylib and the IRS.
This year, the entire barometer can be viewed by everyone online and à la carte via the publications section of the association’s website.
Organized in 5 parts (Uses – Mobile Experience – Messaging – Advertising – Mobile Commerce), the barometer in its interactive version can also be sorted by keywords and by year.
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