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Influencer Yvonne Coldeweijer responds to fuss about ‘too expensive’ jewelry line

Yvonne in her latest YouTube video (photo: Life of Yvonne/YouTube).

Yvonne Coldeweijer responded on Wednesday evening to the fuss about her self-designed jewelry that would be for sale at Chinese online stores for a fraction of the price. The YouTuber says that she really designs her jewelry herself and that the price difference is due to the choice of materials.

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Rebecca Seunis

People behind the Instagram account ‘realityfbi’ discovered that Coldeweijer’s jewelry was also for sale at the AliExpress online store. That led to a lot of commotion. In a new video, the actress and YouTuber from Kaatsheuvel responds extensively to this.

“I’m real excited because I prefer to talk about my own jewelry all day long. you can’t me happier then make me finally I’m going to tell you how I design, have produced and market my own jewelry line,” said the influencer.

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In a twenty-minute YouTube video, Coldeweijer explains that she first gets inspiration for new jewelry, then draws a design herself on an A4 sheet – the drawing itself is very ugly, she says about this – and that a technical drawing is then made by a freelancer. It goes to the factory, where a sample is rolled out and then Yvonne decides whether she thinks the design is good enough to sell in her webshop.

‘No patent’
But how is it possible that, for example, her star and moon earrings look exactly the same as those found on AliExpress? “Of course you have earrings with stars or moons everywhere. That is not an invention that you should apply for a patent for. But all my jewelry is designed by me personally. I can guarantee you that you will not find exactly my designs anywhere on the internet or in a boutique. will find. Maybe similar, but not the exact design.”

The Instagram account ‘realityfbi’ noted this:

On the left Yvonne's webshop, on the right another shop.
On the left Yvonne’s webshop, on the right another shop.

And why are comparable earrings for a few cents and hers cost fifty euros? “Most people already feel it in their aqua, but often consumers are misled. Then it says ‘gold’, but look at the material. For example, the material is metal.”

The jewelry in Yvonne’s webshop is gold plated with 14 carat gold or gold plated with rhodium (silver-white precious metal). “It’s a night and day difference,” says Yvonne.

ALSO READ: Influencer Yvonne Coldeweijer under fire for ‘extortionate prices’ in her webshop

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