Industry smartphone indeed known to be full of fierce competition and elbowing between brand. Especially when the moment of the new product launch campaign takes place－cocontent
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Comparisons of tech or gadget reviewers are scattered in the Explore or Suggestions section of social media.
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Recently, the world smartphone again shocked by the case of dispute online between Xiaomi and Infinix which allegedly started from an error in the comparison content on the official Infinix IG account.
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On his account (@infinixid), Infinix posted a comparison between smartphone the latest, namely the Hot 10S with smartphone who was given the nickname “Says Champion”.
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The Problem Is Getting Bigger With The Presence Of A Famous Account
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This polemic became more and more prominent when the official POCO account and Xiaomi Country Director, Alvin Tse also left comments on the Infinix comparison post.
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Alvin expressed his regret in the comments column and said that if it was true that Infinix meant the Redmi 9T, according to him the information on the comparison content was unfair and classified as misleading. Alvin even expressed his desire to forward this matter to the Ministry for further investigation.
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An account with the username @ffarliani posts content from this/to this related to the comparison of Infinix VS smartphone with the jargon ‘Jawara’ and the moment when Alvin Tse gave his comment.
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This makes more and more netizens who do not know the issue between Infinix and Xiaomi flocking to Infinix’s IG account.
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However, after a while Alvin gave his comments, netizens could no longer find the Country Director’s reply.
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Furthermore, through @ffarliani’s tweet which got many impressions, Alvin said that he did not accept that his product was unfairly published. He also suspected that Infinix had hidden or deleted his comments.
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This incident made netizens, especially MiFans, even more furious and kept on storming comparison posts on Infinix’s IG.
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However, after being confirmed with Infinix, they stated that the comments posted by Alvin Tse were never hidden or deleted.
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Specs War Through Comparative Content
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After searching, it was found that POCO posted the comparison content between the two first
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Poco M3 with smartphone labeled ‘Entry-Level’ and watermark ‘Hot 10S’ on background.
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Look watermark as well as the specifications on the content, netizens immediately knew that smartphone The comparison for the Poco M3 is the Infinix Hot 10S.
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From the facts above, the majority of netizens who were originally leaning towards Xiaomi began to be more neutral and did not get involved in actions that seemed like persecution.
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Those Who Voice Neutral For a More Optimal Future of Marketing Communication
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This is evidenced by the replies to @ffarliani’s tweet by the accounts @tanganbelang_tb, @WisnuKumoro, and @mouldie_sep who criticized the response of Xiaomi and netizens regarding comparison posts.
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on IG Infinix’s account, especially about the mistake of the FHD+ Redmi 9T screen written HD+.
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In addition, another netizen named @billydolmen also regretted Alvin’s attitude as Country Director who immediately jumped in to comment and made the problem worse.
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He tried to calm Alvin and said that actually Alvin didn’t need to respond to the post.
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According to him, wrong information from competitors is not the responsibility of Alvin or Xiaomi.
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“Misinformation from your company is your responsibility. What if, for example, I provide incorrect information about a Xiaomi product? Are you going to fire me too?” said @billydolmen.
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An incident like this may not be the first time in the smartphone industry, especially when a brand has just launched a new product, such as the Infinix Hot 10S, and competitors feel there is a new threat that could overtake their market.
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But actually, this case is a very valuable lesson for both Infinix and Xiaomi, because brand the classy are not focused on the threats that arise － the brand
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In fact, the class feels the spirit to compete through creativity, not community competition. What kind of creativity? Of course, what is not great is only the comparative content, making ordinary people feel eliminated and spec worshipers become emotional.
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Creativity that makes the smartphone market more colorful and makes brand-brand compete to provide innovations to help people’s daily lives.
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