Infiniti “new wave” models to appear in 2023 – Motor

In order to increase profits, Nissan will have to further unify Infiniti with mass models, Ashwani Gupta, chief operating officer of the company, told Automotive News. This will affect not only the power plants, but also the platforms, which will jeopardize the future of the rear-wheel drive Q50 and Q60. Editorial Automotive News summarizes: all Infiniti starting in 2023 will share the chassis with Altima or Maxima, as well as receive hybrid e-Power systems with greater output power.

The main markets for Infiniti “new wave” models will be the United States and China. There, the brand will refuse to position itself at a level close to Mercedes-Benz, and will be presented as an “improved Nissan”. That is, from mass models, the brand, in fact, will differ in a set of technologies and, possibly, better materials. It is assumed that such an exchange strategy with Nissan, firstly, will make Infiniti profitable, and secondly, it will accelerate the release of new models.

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