“Infider Implements New Business Model for Stronger Financial Growth”

Pereira, April 5, 2023.

The Risaralda Institute for Development Promotion seeks to implement a business model that allows reaching the target audience more strongly and that leads to increasingly strengthening the finances of the decentralized entity.

María Elena Ruíz Guarín, manager of the entity, indicated that some changes are being made in the commercial area, which are intended to be more efficient when offering its portfolio of services.

“It is the commercial model that all financial institutions work, which is to reach their target audience, that is why we have identified who our final recipients are and with that final recipient, promote that approach that allows us to sell our services and make the placements that we require”.

In this sense, an agreement is being worked on with the Diagnosticntro SAS company to open a new line of financing with the slogan “pay your SOAT with the premium, pay your mechanical technician with the premium”, as explained below:

“We seek to get closer to our servers throughout the department, promoting with that company, through a strategic alliance, which will allow us to have a financing line that encourages that server to obtain the service at the time it is required, but to transfer your payment at the time you receive the premium.”

In this way, the Infider continues on its way to be that financial ally for those who require it.