Indosat Ooredoo X Erajaya Launches Shop-In-Shop (SIS) Concept

The COVID-19 pandemic that is still engulfing the world and Indonesia at this time makes people have to adapt to new habits in carrying out their activities. This condition also encourages many business actors to continue to adapt and innovate by implementing digital transformation quickly and precisely.

To provide the best experience for its customers, Indosat Ooredoo is further expanding the reach of its service outlets through collaboration with Erajaya carrying the Shop-in-Shop (SIS) concept. The SIS concept allows the public to get Indosat Ooredoo services at Erafone outlets throughout Indonesia.

With the SIS concept in collaboration with Erajaya, Indosat Ooredoo’s service points are now closer to the customers’ residences. In addition, it also provides convenience and comfort in meeting the telecommunications needs of the Indonesian people.

“As the leading digital telecommunications company in Indonesia, Indosat Ooredoo always treats its customers as friends. For this reason, we always try to meet their digital telecommunication needs, especially during this pandemic,” said Ritesh Kumar Singh, Chief Commercial Officer of Indosat Ooredoo.

“Currently, there are still many customers who need to do activities outside their homes to visit Indosat Ooredoo outlets to get service. Therefore, we have added service points by cooperating with Erajaya as a strategic partner,” said Ritesh Kumar Singh.

Meanwhile, Joy Wahjudi, Vice President Director of Erajaya also welcomed this strategic collaboration. He emphasized that Erajaya Group is proud to be able to synergize again with Indosat Ooredoo this year in providing solutions by presenting the Indosat Ooredoo Shop-in-Shop (SIS) in the Erafone retail network.

“Of course, the presence of this concept will make it easier for customers to get information, services, and purchase Indosat products at Erafone outlet locations. This is in line with our commitment to present a retail concept that has product offerings with a sustainable ecosystem,” explained Joy Wahjudi.

Erafone outlets with the Indosat Ooredoo SIS concept have been operating in several areas such as Greater Jakarta, Central Java, West Java, East Java, and North Sulawesi. Furthermore, these outlets will gradually be available in the cities of Bandung, Tuban, Padang Sidempuan, Pontianak, Samarinda, and soon to follow in major cities in Indonesia.

Customers who visit Indosat Ooredoo Shop-in-Shop (SIS) outlets will get offers to purchase smartphones with free bundling of postpaid packages for up to 12 months. In addition, customers can also subscribe to postpaid packages with discounts of up to 50%.

Meanwhile, at the Indosat Ooredoo outlet itself, there are various attractive offers for cashback programs and the purchase of beautiful numbers. Even during this pandemic, customers can buy postpaid packages from home with free starter pack delivery to the customer’s address.

–