Toyota Innova Diesel Remains King of the Indonesian Road
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In Indonesia, the Toyota Kijang Innova Reborn diesel automatic continues to reign supreme, defying the popularity of newer models. Despite the introduction of hybrid options, the demand for this trusty MPV remains remarkably high.why is this diesel-powered vehicle still the top choice for so many Indonesian families?
Data from the Association of Indonesian Automotive Industries (Gaikindo) reveals a significant disparity in sales figures. Between January and November 2024, a staggering 15,086 units of the Innova Reborn diesel automatic were sold.This dwarfs the sales of other Innova models, including the Innova Zenix Q HEV TSS Modelista, which only managed 9,517 units during the same period.
Anton Jimmi Suwandy, Marketing Director of PT Toyota Astra Motor, offers insight into the Innova’s enduring appeal. “So I think it’s because of diesel, and people in that area like manual and automatic diesel,” he explained in a recent interview. This preference for diesel engines, he suggests, stems from a perception of greater fuel efficiency.
Suwandy further elaborated, stating, “There are many considerations, one of which is diesel (engine).” This highlights the importance of the diesel engine as a key factor driving consumer choice.
The Innova Reborn diesel automatic boasts a powerful 2,393 cc, four-cylinder 2GD FTV engine with VNT Intercooler, delivering 149 PS at 3,400 rpm and a maximum torque of 342.2 Nm between 1,200 and 2,800 rpm. Buyers can choose between a 6-speed automatic transmission with Sport Sequential Switchmatic or a 5-speed manual transmission.
Beyond its engine, the Innova Reborn offers a spacious interior (4,735 mm long, 1,830 mm wide, 1,795 mm high, with a 2,750 mm wheelbase), making it ideal for families. Even the base model includes features like an 8-inch head unit with radio, USB, Bluetooth, and mirroring capabilities.Safety features across all variants include a rear camera, Vehicle Stability Control (VSC), Hill Start Assist (HSA), ABS, EBD, and ISOFIX with Tether Anchor.
Currently, the Innova Reborn diesel automatic carries a price tag of IDR 411.3 million (approximately $27,000 USD – *Note: conversion rates fluctuate; this is an approximation*). Despite the cost, its combination of power, fuel efficiency, space, and safety features continues to make it a highly desirable vehicle in the Indonesian market.
The continued success of the Innova Reborn diesel highlights the importance of understanding regional preferences in the automotive industry. While hybrid and electric vehicles are gaining traction globally, the demand for diesel-powered vehicles remains strong in certain markets, underscoring the need for diverse automotive options to meet varied consumer needs.
Why Diesel Still Rules: Decoding the Toyota Innova’s Indonesian Success
Indonesia’s automotive landscape presents an intriguing case study, where consumer preferences frequently enough defy global trends. While hybrid and electric vehicles are making inroads worldwide,the Toyota Innova Reborn diesel variant continues to hold a commanding lead in the Indonesian market. We delve into the reasons behind this enduring appeal with automotive expert,Dr. Rendy Kurniawan, a lecturer in Automotive Engineering at the Bandung Institute of Technology.
The Diesel Dominance:
World-Today-News.com Senior Editor: Dr. Kurniawan, the Toyota Innova Reborn diesel automatic is remarkably popular in Indonesia. Despite the availability of hybrid options, it outsells even its own petrol and hybrid counterparts. Can you shed light on what’s driving this preference for diesel?
Dr.Rendy Kurniawan: Absolutely. Indonesia has a unique automotive landscape. While fuel efficiency is universally desired,diesel engines are perceived as inherently more economical here. This perception stems from a history of diesel-powered commercial vehicles,which are known for their durability and robust performance. Consumers tend to associate these qualities with cost savings.
World-today-News.com Senior Editor: So, it’s more a matter of ingrained perception than actual fuel economy figures?
Dr.Rendy kurniawan: It’s a combination of both. While modern diesel engines are indeed efficient,the perception of diesel being ‘stronger’ and ‘longer-lasting’ plays a meaningful role in purchase decisions.
Space, Safety, and Affordability:
World-Today-News.com Senior Editor: Beyond the engine, what other factors contribute to the Innova’s popularity amongst Indonesian families?
Dr. Rendy Kurniawan: The Innova Reborn offers a compelling package. It’s a spacious seven-seater MPV, ideal for large families, and the base model is surprisingly well-equipped with features like an 8-inch touchscreen infotainment system and essential safety features. This balance of practicality, features, and affordability makes it highly appealing.
World-Today-News.com senior Editor: Captivating. So, it caters to the specific needs and priorities of Indonesian consumers?
Dr.Rendy Kurniawan: Precisely.It hits the sweet spot in terms of price, space, and perceived reliability, making it a trusted choice for many families.
Looking Ahead: A Future for Diesel?
World-Today-News.com Senior Editor: given the global shift towards electrification, do you foresee a future for diesel cars in Indonesia?
Dr. Rendy Kurniawan: It’s a complex question. While the demand for electric vehicles is undoubtedly growing, diesel will likely remain relevant in Indonesia for the foreseeable future, notably in the MPV segment.
Consumer preferences are deeply ingrained, and the perception of diesel’s affordability and durability will continue to influence purchasing decisions. However, as electric vehicle technology advances and infrastructure improves, we may see a gradual shift in the coming years.
World-Today-News.com Senior Editor: Thank you for sharing your insights, Dr. Kurniawan. This has been a fascinating look into the Indonesian automotive market and the enduring appeal of the Toyota Innova Reborn diesel.
Dr. Rendy Kurniawan: My pleasure. it’s critically important to understand the diverse needs and preferences of consumers around the world.
