Jakarta, CNBC Indonesia – Indonesian cellphone gross sales present that the smartphone market at a value of $ 600 (Rp. 9.5 million) and above grew considerably by 12.8% in Q1 2024 12 months after 12 months (yoy).
In an IDC report particularly for the Indonesian market, it was famous that this progress was pushed by the iPhone sequence produced by Apple.
In truth, for those who take a look at the worldwide market, it was just lately reported that iPhone gross sales have decreased in a number of international locations. Based on an IDC report, world iPhone gross sales on the planet fell 9.6% year-on-year (yoy) in Q1 2024.
This can’t be separated from the decline in gross sales in China, which is the most important cellphone market on the planet. Based mostly on knowledge from analysis agency Counterpoint, iPhone gross sales in China will fall 19% yoy in Q1 2024.
IDC Indonesia Affiliate Market Analyst, Vanessa Aurelia, stated that high-end cell telephones with costs above US$1,600 (Rp. 25.5 million) have gotten more and more standard with Indonesian residents.
A number of cellphone strains which are positioned at a value vary of IDR 25 million are identified to be the Samsung Galaxy S24 Extremely sequence, Samsung Galaxy Z Fold 5, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14 Professional and iPhone 14 Professional Max .
As well as, high-end cell telephones with a value vary of US $ 800-1,000 (Rp. 12.7-15.9 million) additionally grew probably the most.
Vanessa stated that a number of years in the past when the iPhone 11 was launched, Apple started to enter the primary cell telephones at extra inexpensive costs.
“Not too long ago, Apple additionally elevated the share of the iPhone 13 in Indonesia beginning within the second half of final 12 months. This technique was efficient by providing reductions for this mannequin,” stated Vanessa in an official assertion obtained by CNBC Indonesia, introduced on Wednesday (22). /5/2024).
“Each fashions strengthen Apple’s portfolio for the non-premium phase,” he stated.
IDC famous that within the mid-range cellphone phase with costs between US $ 200-600 (Rp. 3.2-9.5 million), Apple additionally put the bulk along with Samsung, Vivo and Xiaomi. This mid-range phase recorded the most important progress of 73.4%.
General, in Q1 2024, cellphone cargo progress rose 27.4% yoy. Apple remains to be not within the ‘High 5’ ranks, as a result of Apple doesn’t have a portfolio within the funds phase which remains to be standard with Indonesian residents with a progress of 17.6% yoy.
Oppo (19.9%), Samsung (17.3%), Transsion (16.1%), Vivo (15.8%), and Xiaomi (15.6%) occupy the ‘High 5’ in Indonesia.
(fab/fab)
2024-05-22 14:20:00
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