Audi launched a spring campaign in Austria for the Q8 E-Tron, which the manufacturer launched in 2018 as its first all-electric vehicle. In order to communicate the further developed version, the in-house agency Porsche Media & Creative designed a motif that is shown in public space via DooH, on billboards and poster lights. Audi booked selected advertising space from Epamedia for this.
The campaign focuses on the increased performance of the Q8 E-Tron: the increased range to 600 kilometers and an improved charging capacity of up to 170 kW. “The innovations should now also be communicated to people in an attention-grabbing way. In addition, we have an experienced partner in Epamedia, who supported us in the planning and implementation of the outdoor advertising campaign with know-how and commitment,” says Korbinian Schleich, Head of Brand & Experiential Marketing Audi Austria.
