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On 07/27 at 09:00
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The representative of the service stations competing with Total fears that their clientele will erode because of this boost to the purchasing power of the French.
The pump boost announced Friday by TotalEnergies delighted the government and the oil giant’s customers, minus other service stations. The latter fear the consequences for their business of the discount granted by Patrick Pouyanné to French motorists.
“I worry a lot about the others because a differential of 20 pennies are huge, ”said Francis Pousse, president of the service station and new energy branch of Mobilians, the professional organization of the automotive sector, to AFP. “Such decisions will create an escape of customers and it is quite simply catastrophic, abounds Francis Pousse. I predict declining volumes, in the other than Total, of 30 to 50%. The government put pressure on Total, now what are we doing for the others? “.
The advantage of the integrated model
If the law on purchasing power should offer a general discount to motorists, followers of TotalEnergies will benefit, as a bonus, from a discount at the pump of 20 cents per liter between September and November, then 10 cents per liter over the rest of the year. “The only ones who can do that is Total”, because it extracts, refines and sells the oil itself, underlines Francis Pousse. Only ENI or Shell also have their own production. The French giant also ensures that it does not sell at a loss. “The strength of the integrated model is that it enables action across the entire value chain: refining, storage, transport, distribution, etc. “argues the group.
TotalEnergies represents 3,500 stations out of the approximately 11,000 service stations in France. The shortfall for the group linked to this gesture could be around half a billion euros. Large retailers, which oversee some 5,000 stations in France and sell 63% of fuel, regularly offer offers at cost price – which lowers prices by a few cents per liter.
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