Independence and advertising · we dot®

Instance 1: Felix and Küchen&Co

Felix is ​​35 years outdated and has been working as a kitchen designer for a number of years. He desires of being his personal boss and decides to begin a franchise firm with Küchen&Co. Küchen&Co presents him a confirmed enterprise idea, coaching and complete assist.

Felix opens his personal Küchen&Co studio in his hometown. Because of the established model and the supporting community of Küchen&Co, he can concentrate on the design and sale of kitchens. Clients recognize the top quality and distinctive service that Felix presents. Inside a short while, he constructed a robust buyer base and his enterprise flourished.

Enterprise mannequin: franchising

Advertising Technique: Model Consciousness and Native Market Administration

• Focused native web optimization optimization
• Collaborate with native actual property brokers
• Supporting native occasions
• Cross-promotions with native development firms
• Referral program introduction
• Participation in native commerce gala’s and exhibitions
• Common publication of success tales on the web site
• Particular opening presents and promotions

Instance 2: Anne and her enterprise concept

Anna is 28 years outdated and has an curiosity in sustainable vogue. After learning vogue design, she labored within the trade for a number of years, however shortly realized that she wished to implement her personal concepts. She developed the concept for a sustainable vogue label that makes garments from recycled supplies and ensures truthful working situations.

Anna begins a crowdfunding marketing campaign to finance the primary assortment. The enterprise is profitable and he or she is ready to launch her first merchandise. With a robust on-line presence and sensible social media advertising, she shortly beneficial properties a loyal buyer base. Anna’s sustainable vogue label continues to develop and he or she is turning into acknowledged within the vogue trade for her revolutionary methods.

Enterprise mannequin: Enterprise concept itself

Advertising technique: sustainability and group constructing

• Sustainability certificates and partnerships
• Constructing a robust, visible model identification
• Collaboration with different sustainable manufacturers
• Participation in sustainable vogue gala’s
• Growth of a complete content material technique (weblog, vlogs, social media)
• Establishing a clear manufacturing course of on the web site
• Features a capsule assortment with restricted version objects
• Common group occasions and conferences

Instance 3: Markus takes over an present enterprise

Markus is 42 years outdated and has labored within the meals trade for years. He learns {that a} widespread restaurant in his city is on the market as a consequence of age. Markus sees the chance and decides to take over the restaurant. He is aware of the trade properly, having beforehand labored there as head chef.

After the takeover, Markus brings a breath of recent air into the restaurant. It introduces new dishes, updates the inside and depends on regional and seasonal substances. His enhancements are properly acquired by visitors and the restaurant will quickly have new administration. Because of his expertise and the restaurant’s established buyer base, Markus can begin his personal enterprise with out fail and increase his success.

Enterprise mannequin: enterprise takeover

Advertising technique: buyer loyalty and renewal

• Rebranding Professionelles
• Native PR and media work
• Introduction of a contemporary, easy-to-use web site
• Digital loyalty program improvement
• Partnership with regional suppliers
• Introduction of particular seasonal, regional menus
• Conducting common buyer surveys
• Set up a web-based reserving system