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Increased Interest in Women’s Bundesliga Games: Breaking Attendance Records and TV Viewership

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13,500 fans came to the stadium in the city forest on October 1st to see the Eintracht women against VfL Wolfsburg. © Jan Huebner/Imago

Despite the DFB Women’s poor performance at the World Cup, more tickets for the women’s Bundesliga games are being sold. However, there are also natural limits, as Eintracht learned during the games in the Champions League.

Freimarkt and football have often managed a successful one-two in Bremen. First visit a SV Werder home game in the Weserstadion, then go to the largest folk festival in the north. This always works well in mid-October, but this time it’s not the men who benefit, but the women: the Green-Whites sold more than 18,000 tickets for their Bundesliga footballers’ home game against 1. FC Cologne (Saturday 2 p.m.). Not bad for the women, who, like the men, are just fighting against relegation from the Bundesliga.

The FC Bayern footballers will also find a similar backdrop when they play their first Bundesliga match in the arena. More than 15,000 tickets have been sold for the champions’ top game against Eintracht Frankfurt (Saturday 5:55 p.m./ARD), which provides an appropriate setting for a live broadcast on public broadcasters compared to everyday life on the campus, which only offers 2,500 seats. It’s not just Bayern that has the dilemma that one venue is actually too small while the other is too big.

Newly promoted RB Leipzig is also moving, expecting a five-figure crowd for its home game against VfL Wolfsburg (Sunday 2 p.m.). The men’s international break makes it possible for the matchday record (previously 43,697 fans) to be broken this weekend.

The trend of increased interest continues after an average of 2,700 people came last season instead of fewer than 1,000. The DFB women’s disastrous performances at the World Cup in Australia didn’t hurt. The increased media presence through a new TV contract is also helpful, giving women’s football a broadcast area that other ball sports can sometimes only dream of. Dazn and Magenta stream all games live, and there is now a Monday game on Sport 1. ARD and ZDF have committed to ten live broadcasts.

Eintracht Frankfurt learned that there are natural limits to interest during its three appearances in the arena in the city forest this season. 6,100 spectators at the Champions League qualifier against Juventus Turin, 13,500 in the league against VfL Wolfsburg, most recently 5,500 in the playoff game against Slavia Prague: there was perhaps an initial sense of saturation. However, Eintracht organizes the parades for the eagle bearers out of full conviction in order to enable a younger, more female audience to experience the stadium. A family of four can afford decent seats for less than 100 euros, while the coveted tickets for men are not only significantly more expensive, but are simply hard to get in Frankfurt anymore.

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