“INA Continues Its Success: Record Turnover of 42.3 Million Euros in 2022”

In 2022 the turnover reaches 42.3 million euros! © Mediakwest

Thanks to a historic turnover of 42.3 million euros in 2022, i.e. a further increase of 5% after the 20% increase already recorded in 2021, and to a new effort to control its operating expenses achieved despite an inflationary context, particularly in terms of energy and technology costs, INA maintained the balance of its accounts and ensured the high level of investments (21.3 million excluding real estate, + 7%) necessary in pursuit of its transformation.

This performance reflects the success of the company’s strategy, which in 2022 was able, through original contributions mobilizing all of its missions, to enrich and renew its proposals for all its audiences or customers and thus consolidate its irreplaceable role. of patrimonial media of public service.

INA, present on all screens

With 1.3 billion videos viewed for ina.fr in 2022, 4 million subscribers on YouTube and 1 million followers on Instagrambut also more than 50,000 paying subscribers to the foodthe platform to go back in time, and 1 million page views per month on Lumni teachingINA demonstrated more than ever in 2022 the relevance of its distinctive offer, which deciphers current events and puts the present into perspective to trace a path between yesterday and tomorrow.

At the heart of the audiovisual center

Distinctive and socially responsible media, INA also launched at the end of 2022 le Laba support space for scientific work carried out on the media from its collections and automated processing tools resulting from its Research, strengthened openness to the diversity of origins and backgrounds of its initial training and successfully relaunched its activities occupational hazard.

Supported by a renovated organization now fully in line with the transformation of its businesses in the digital age, the company is finally continuing the modernization and energy renovation of its headquarters in Bry-sur-Marne – more than 22 million committed with the support plan France Recovery – to make it a vast eco-campus at the heart of the future audiovisual hub in eastern Paris.

“Thanks to the visible and recognized successes of recent years, INA can approach the next stages of its transformation with serenity, through which it intends to continue to strengthen the uniqueness of its editorial proposals, develop its collections and their promotion, consolidate its expertise in field of transmission of knowledge, deploy its original technological solutions – so many essential priorities to consolidate and amplify the distinctive character of the INA heritage medium in the service of the power and diversity of the offers of the public audiovisual service as a whole” declared Laurent Vallet, Chairman and CEO of INA