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In 2021, The Laughing Cow is celebrating its 100th anniversary by celebrating laughter and its positive power over our lives. Despite her advanced age, she hasn’t aged a bit, and continues to wear a hilarious expression that invites you to see life on the bright side!
Since all this time, its famous recipe for melted cheese, in its individual triangular portion, continues to delight young and old all over the world, and especially in Morocco, where the iconic brand is part. integral part of the culinary heritage of Moroccan homes for almost 60 years.
To celebrate its centenary, The Laughing Cow is launching an international campaign, putting laughter in the spotlight through the unforgettable Charlie Chaplin and all the moments in life where a simple burst of laughter allows us to move forward by making the little ones less dramatic. and great difficulties.
To bring this message to Morocco, Fromageries Bel has chosen to associate the image of The Laughing Cow with a local laughing legend: Abderrahim Tounsi, alias Abderraouf. The brand thus pays tribute to this emblematic figure, loved by all, who has accompanied several generations of Moroccans in joy and good humor.
On the occasion of its anniversary, La Vache qui rit had to go further in its desire to contribute even more to the progress of Morocco and to the improvement of living conditions and the well-being of all. This is why the company Fromageries Bel Maroc, already invested in various causes serving the most vulnerable populations, is now committed to education in a specific area which is a national priority: preschool.
The Laughing Cow invites the general public to join this great cause, in a unique, fun way and without any obligation to purchase, by asking them to contribute by recording their laughter on the participatory platform www.da7katlkhir. com.
The more consumers will respond to this invitation, the more La Vache qui rit will donate to the creation of preschools. Everyone’s laughter is precious.
To invest in this area, Fromageries Bel Maroc has chosen to join forces with the Zakoura Foundation, a public utility association, which has been working since 1997 in Morocco in favor of human development through education. The objective, from the year 2021, is to allow, thanks to The Laughing Cow, the creation of preschools in remote regions.
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