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In the new credit card war, consumers emerge as big winners

An all-out war is about to break out between credit card issuers as they battle for a chance to fund Americans’ waste after the pandemic, experts predict. However, the real winners will be consumers, as consumers companies launch new competitive cards and upgrade current offerings with higher bonuses, improved rewards, and longer interest-free financing, all in an effort to capture as much of the anticipated increase in spending as possible.

“The next six months to a year will be one of the most competitive times in the credit card space,” says Matt Schulz, LendingTree’s chief credit analyst. Ultimately, this is good news for consumers. “

The latest salvo: This month, Chase introduced an astonishing 100,000-point sign-up bonus for the Chase Sapphire Preferred, one of the most popular credit cards – an offer worth at least $ 1,250 to new cardholders. That’s an increase. 20,000 points over the card’s previous registration offer, which was already one of the best in the industry.

New Travel Rewards Card Users – A Winner In The best credit cards 2021 from this website rank as the best travel credit card and the best sign-up bonus even before the new offer is submitted; qualify for the bonus if they spend at least $ 4,000 within the first three months of opening the account. It’s Chase’s most valuable temptation to attract new customers since the bank debuted in 2016, Preferred’s much more expensive sister card, the Sapphire Reserve (annual fee: $ 550 per year). In contrast, the SapphirePreferred costs cardholders a relatively modest $ 95 a year.

“When Chase offered a 100,000 sign-up bonus on its Reserve card five years ago, it was seen as the peak of the credit card arms race. A big deal in terms of value, it sparked a huge phenomenon and generated a ton of new records for the bank, “says Schulz. In fact, the bonus was so generous that it cut the bank’s earnings by $ 200 million in the last quarter of 2016 and it was expected to take five years to break even with the product, according to an analysis by Sanford C. Bernstein. & Co. at the time.

That, in turn, prompted Chase and other issuers to recalculate the inflection point of such offers, Schulz adds. Chase ended up downgrading its offer. This is a brief summary.

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