The impact of digital technology on sports habits has changed the way people do physical activity. Stefano De Amicis, co-founder of Sportclubby: “Future years will be a challenge”
The year of the pandemic has profoundly changed the habits of us athletes. 2021 continues in the same vein, and is preparing to become a “hybrid”: not just training in the gym, Inter alia still closedand waiting to reopen, but also online and outdoor. The clubs they change face, are on the way to becoming real service platforms linked to sport and wellness. In parallel, the digital evolution of the gyms – pupils relationship will contribute to the spread of technologies and services innovative, which many can no longer do without. This is what emerges from a survey on 600 Italians made by Sportclubby, the main platform in Italy for booking online courses, in the gym, and services dedicated to all types of sports, used by 500 thousand users and beyond 700 centers in Italy.
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How we will do sports in 2021
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Seven out of 10 Italians will return to training in presence, When will be allowed. If before Covid most sportsmen, 70% regularly attended the gym, 3 or more times per week, the 63% was forced to decrease his training frequency due to restrictions, with a greater impact among over 55, 73%. However, the emergency has also opened the doors to a new way of doing sport. 16% of the respondents, declares that it will also complement the on-site courses with activities online e outdoor. Add to these a new band that plans to train mainly in live streaming, 3% and who will do it with recorded lessons on demand, l’1%. Online courses could allow clubs to expand the market across Italy: 1 italian su 3 he declares in fact that, in 2021, he would also train online with gyms or trainers outside their own territorial area. Even the outdoor activities they will offer an opportunity: if less than 3% of sportsmen will choose to train only outdoors, without paying a gym membership, 7% he will do so with the support of his own trusted center or instructor. With the growth and stable application of smart working in many Italian companies, the fitness-routine of athletes will change. The 36% he will do sport even at off-peak times. This could lead to a sports offer more diluted over the course of the day or to an increase in online consumption “on demand”.
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Sportsmen and clubs: expectations
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The relationship with sport will always be more influenced from digital. Trainers expect their club to use technology for offer tailor-made services. What makes the difference for sportspeople will be the application of a multi-service model, facilitated by digital tools. 44% would like to add to the booking at the gym other options related to sport and wellness: medical examination, nutritionist, meditation, physiotherapy. The 21% expects in 2021 an integrated offer of tools to facilitate sports practice, digital payments, insurance, home-gym transport services for children, corporate welfare. The 18th% he wants the relationship with the sports community, born this year on social networks and apps, to be cultivated also in the future, to receive constant updates and stimuli.
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Online sports: limits and perspectives in 2021
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Over half of the sportsmen, 52% played online sports during lockdowns. Who is not never trained in front of the pc, the 48%, it did so due to some obstacles, only partially solvable: the absence of adequate space in the house, the 36%, the inability to practice your sport or related exercises of strengthening at a distance, 32%. The 24% gave up or abandoned due to the presence of family members or animals who interrupted the lesson. But the reopening of schools and companies is likely to redefine the spaces and times for this form of training. The same could be said for those who have given up on online sports, 20%, to disconnect from the PC, where he already spends too much time for work. For the 14%, it was a question of not possessing basic technological skills and tools and no willingness to purchase them. The 10%On the other hand, he did not find online courses suitable for his skill level, experience: an aspect that could have less impact in the future, with the emergence of an increasingly complete digital offer. “The years ahead will offer one stimulating challenge for the Italian sport system: on the one hand, sportsmen with new habits and needs dictated by digital consumption, on the other, clubs, which are actually learning a new profession, between social networks and platforms – he comments Stefano De Amici, CPO and co-founder of Sportclubby -. Through our technology, we help hundreds of managers apply a digital mindset to every aspect of everyday life in the gym : from managing customers and their preferences, up to payments and promotions of their offer on the largest sports community in Italy. Technology should simplify our life, not complicate it and our goal is to allow those who work in sport to return to focus only on what they do best “.
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December 20 – 09:37
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