The company has made it clear several times that its application is not a social networking platform, but rather an entertainment platform, showing attractive videos to users, unlike communication platform applications that focus on enabling communication between individuals. users and their friends; Like the Facebook platform.
The company indicated that “entertainment includes the method of advertising on the application and facilitating communication between users and commercial companies by displaying their products in attractive advertising methods”.
“The new evidence could potentially fuel a $ 1 trillion market by 2025, which is now worth half a billion dollars,” he said. According to “Social media today”.
To study the impact of the guide and its effectiveness in liberalizing a huge commercial market on the application, “Tik Tok” asked “Boston Consulting Group”, a US consultancy firm, to conduct a survey including users from the Asia region. – Atlantic.
The survey revolved around user opinions on the app’s purchasing options and advertising tools and how users view brand activity in the app.
The survey showed that the way products are consumed has become more complex; What makes it difficult to directly monitor the results of marketing campaigns.
The reduction of traditional ads on Tik Tok has led to an increase in the popularity of the app, as advertisers are forced to create original content to advertise their products, in line with the behavior of using the app.
And “Tik Tok” supports the simplest way to do this by collaborating with content creators on the application, to display products within the content of their publications on the platform.
The company stated that consumers try to meet 6 basic needs when they shop and they can be divided into two main groups; Emotional needs and functional needs.
The company has tasked the owners of the brand to try to satisfy both functional and emotional needs; What gives them a strong presence on its platform and gets a greater impact on users.
The guide included practical notes to achieve better marketing of products in the application; Which increases the value of the products in terms of shopping and entertainment.
