This year, for the first time, a charity event organized by Rimi Latvia, Tet and the Latvian Samaritan’s Association took place, where Rimi could donate stationery in hypermarkets from July 28 to September 1 to help prepare the contents of a school bag for Latvian large families.
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“Starting autumn and children’s schooling every year is a big challenge for many families in Latvia, especially low-income families. This autumn it will be easier to start schooling for about 1000 students, because thanks to peer donations and socially responsible companies, children will have the necessary school supplies. , “informed Agita Kraukle, the head of the Latvian Samaritans’ Association Food Bank for” Eaten Latvia “.
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Kristīne Ciemīte, Head of Marketing and Public Relations at Rimi Latvia, pointed out that in a survey conducted by Rimi and Norstat, the majority or 39% of Latvians found that they planned to spend between 51 and 100 euros to take care of their children’s school supplies.
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“If there are three or more children in the family, then the preparation for school is financially challenging. In order for Latvia’s largest families not to give up, for example, lunch to buy goods for school, we are really happy to organize a charity event and thank our customers who took the opportunity In order for the Latvian Samaritan’s Association to be able to help more families than previously planned, together with Tet we made a separate donation of stationery, thus helping 1,000 Latvian students to start school in the total amount of donations. 200 children more than originally planned, “said Ciemīte.
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“Even in the middle of the summer, when we started this activity, it was not clear how the new school year would be organized, which would create additional worries, especially for large families. In addition, this year the new school year will be especially unusual and challenging for both parents and students. “Therefore, we are glad that together we can provide students with exercise books, pens, drawing pads, watercolors and other basic things necessary for school,” added Pavels Degtjarevs, Tet’s technical business manager.
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The survey of “Rimi” and the research agency “Norstat” was conducted in August 2020, in which 505 Latvian residents aged 22 to 74 with school-age children participated.
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