Monthly analytics arrived.
There has not been a sadder month than March for the Russian consumer of Apple technology for a long time. 30 days ago, we recorded with horror the rise in price of smartphones and waited for a repeat of the spring of 2022, but nothing happened.
Prices for many iPhones have fallen – we suggest the most profitable models.
See how iPhone prices have changed over the month. And separately check out the dynamics of prices, starting from May 2022:
- iPhone 13 mini (128 GB) — 61 890 rubles. March – 55,490 rubles, February – 49,780 rubles, January – 51,848 rubles, December – 49,950 rubles, November – 46,350 rubles, October – 49,390 rubles, September – 49,990 rubles, August – 50,890 rubles, July – 54,000 rubles, June – 65,490 rubles, May – 69,250 rubles. RRP — 69,990 rubles
- iPhone 13 mini (256 GB) — 68 890 rubles. March – 67,482 rubles, February – 58,470 rubles, January – 61,990 rubles, December – 55,500 rubles, November – 58,170 rubles, October – 53,990 rubles, September – 58,338 rubles, August – 61,390 rubles, July – 74,990 rubles, June – 75,990 rubles, May – 80,960 rubles. RRP — 79,990 rubles
- iPhone 13 mini (512 GB) — 83 180 rubles. March – 88,800 rubles, February – out of stock, January – 75,340 rubles. December – 79 760 rubles, November – was out of stock, October – 108,392 rubles, September – 68,990 rubles, August – 79,890 rubles, July – 85,390 rubles, June – 85,100 rubles, May – 91,990 rubles. RRP — 99,990 rubles
- iPhone 13 (128 GB) — 58 468 rubles. March – 59,990 rubles, February – 58,900 rubles, January – 56,830 rubles, December – 52,550 rubles, November – 50,620 rubles, October – 51,668 rubles, September – 55,256 rubles, August – 55,190 rubles, July – 66,750 rubles, June – 67,500 rubles, May – 81,888 rubles. RRP — 79,990 rubles
- iPhone 13 (256 GB) — 71 095 rubles. March – 74,990 rubles, February – 79,900 rubles, January – 66,310 rubles, December – 63,490 rubles, November – 61,019 rubles, October – 60,737 rubles, September – 61,420 rubles, August – 60,950 rubles, July – 76,950 rubles, June – 75,740 rubles, May – 88,960 rubles. RRP — 89,990 rubles
- iPhone 13 (512 GB) — 80 790 rubles. March – 79,390 rubles, February – 74,890 rubles, January – 78,490 rubles, December – 67,671 rubles, November – 67,971 rubles, October – 70,640 rubles, September – 66,980 rubles, August – 70,640 rubles, July – 88,703 rubles, June – 80,520 rubles, May – 94,500 rubles. RRP — 109,990 rubles
- iPhone 13 Pro (128 GB) — 86 890 rubles. March – 73,000 rubles, February – 80,181 rubles, January – 87,390 rubles, December – 78,545 rubles, November – 72,789 rubles, October – 68,780 rubles, September – 67,890 rubles, August – 73,000 rubles, July – 83,390 rubles, June – 84,380 rubles, May – 100,420 rubles. RRP — 99,990 rubles
- iPhone 13 Pro (256 GB) — 94 990 rubles. March – 103,500 rubles, February – 93,490 rubles, January – 94,890 rubles, December – 84,376 rubles, November – 78,550 rubles, October – 75,120 rubles, September – 77,720 rubles, August – 79,300 rubles, July – 94,990 rubles, June – 96,230 rubles, May – 108,470 rubles. RRP — 109,990 rubles
- iPhone 13 Pro (512 GB) — 100 890 rubles. March – 114,990 rubles, February – 98,890 rubles, January – 99,435 rubles, December – 91,360 rubles, November – 89,559 rubles, October – 91,150 rubles, September – 97,979 rubles, August – 101,140 rubles, July – 124,990 rubles, June – 110,300 rubles, May – 125,740 rubles. RRP — 129,990 rubles
- iPhone 13 Pro (1 TB) — 111 890 rubles. March – 128,990 rubles, February – 106,990 rubles, January – 102,280 rubles, December – 88,800 rubles, November – 94,100 rubles, October – 101,500 rubles, September – 107,670 rubles, August – 115,090 rubles, July – 139,990 rubles, June – 131,800 rubles, May – 166,860 rubles. RRP — 149,990 rubles
- iPhone 13 Pro Max (128 GB) — 90 890 rubles. March – 95,490 rubles, February – 90,190 rubles, January – 92,690 rubles, December – 81,481 rubles, November – 77,033 rubles, October – 76,540 rubles, September – 75,490 rubles, August – 79,200 rubles, July – 89,990 rubles, June – 88,400 rubles, May – 116,000 rubles. RRP — 109,990 rubles
- iPhone 13 Pro Max (256 GB) — 101 390 rubles. March – 99,990 rubles, February – 95,550 rubles, January – 97,890 rubles, December – 89,890 rubles, November – 83,378 rubles, October – 82,190 rubles, September – 85,559 rubles, August – 86,000 rubles, July – 96,490 rubles, June – 96,569 rubles, May – 132,000 rubles. RRP — 119,990 rubles
- iPhone 13 Pro Max (512 GB) — 112 890 rubles. March – 113,890 rubles, February – 106,890 rubles, January – 106,590 rubles, December – 96,590 rubles, November – 92,066 rubles, October – 93,149 rubles, September – 96,490 rubles, August – 105,490 rubles, July – 125,990 rubles, June – 126,009 rubles, May – 138,230 rubles. RRP — 139,990 rubles
- iPhone 13 Pro Max (1TB) – 118 890 rubles. March – 127,500 rubles, February – 11,890 rubles, January – 112,290 rubles, December – 100,233 rubles, November – 100,690 rubles, October – 99,729 rubles, September – 105,770 rubles, August – 118,890 rubles, July – 139,990 rubles, June – 133,765 rubles, May – 151,729 rubles. RRP — 159,990 rubles
- iPhone 14 (128 GB) — 64 260 rubles. March – 68,560 rubles, February – 61,630 rubles, January – 65,490 rubles. December – 59,038 rubles, November – 59,480 rubles, October – 61,948 rubles
- iPhone 14 (256 GB) — 76 190 rubles. March – 81,990 rubles, February – 70,230 rubles, January – 74,550 rubles, December – 70,320 rubles, November – 65,640 rubles, October – 68,198 rubles
- iPhone 14 (512 GB) — 91 559 rubles. March – 93,490 rubles, February – 84,646 rubles, January – 80,790 rubles, December – 76,760 rubles, November – 82,800 rubles, October – 82,800 rubles
- iPhone 14 Plus (128 GB) — 78,364 rubles. March – 75,990 rubles, February – 67,850 rubles, January – 72,090 rubles, December – 68,160 rubles, November – 63,090 rubles, October – out of stock
- iPhone 14 Plus (256 GB) — 85 997 rubles. March – 85,850 rubles, February – 73,890 rubles, January – 78,830 rubles, December – 70,550 rubles, November – 71,890 rubles, October – out of stock
- iPhone 14 Plus (512 GB) — 102,893 rubles. March – 92,990 rubles, February – 83,890 rubles, January – 83,350 rubles, December – 77,589 rubles, November – 83,050 rubles, October – out of stock
- iPhone 14 Pro (128 GB) — 90 990 rubles. March – 92,400 rubles, February – 89,990 rubles, January – 94,350 rubles, December – 89,550 rubles, November – 83,000 rubles, October – 84,480 rubles
- iPhone 14 Pro (256 GB) — 98 890 rubles. March – 103,990 rubles, February – 95,900 rubles, January – 101,850 rubles, December – 99,890 rubles, November – 89,950 rubles, October – 95,900 rubles
- iPhone 14 Pro (512 GB) — 124 990 rubles. March – 129,990 rubles, February – 118,790 rubles, January – 126,600 rubles, December – 120,990 rubles, November – 117,279 rubles, October – 116,979 rubles
- iPhone 14 Pro (1 TB) — 139 990 rubles. March – 145,990 rubles, February – 136,900 rubles, January – 137,650 rubles, December – 139,990 rubles, November – 120,359 rubles, October – 130,250 rubles
- iPhone 14 Pro Max (128 GB) — 93 900 rubles. March – 99,190 rubles, February – 92,999 rubles, January – 106,900 rubles, December – 97,666 rubles, November – 83,266 rubles, October – 108,290 rubles
- iPhone 14 Pro Max (256 GB) — 104,373 rubles. March – 106,106 rubles, February – 100,933 rubles, January – 109,580 rubles, December – 111,870 rubles, November – 93,447 rubles, October – 115,919 rubles
- iPhone 14 Pro Max (512 GB) — 125 446 rubles. March – 131,100 rubles, February – 124,790 rubles, January – 133,300 rubles, December – 139,056 rubles, November – 124,063 rubles, October – 136,840 rubles
- iPhone 14 Pro Max (1TB) – 140 839 rubles. March – 149,990 rubles, February – 137,812 rubles, January – 137,583 rubles, December – 154,890 rubles, November – 157,940 rubles, October – 157,940 rubles
Price tags for popular iPhones of previous generations:
- iPhone 11 (64 GB) — 39 887 rubles. March – 38,000 rubles, February – 36,990 rubles, January – 39,589 rubles, December – 33,890 rubles, November – 32,560 rubles, October – 36,140 rubles, September – 35,550 rubles, August – 34,990 rubles, July – 46,990 rubles, June – 42,180 rubles, May – 47,488 rubles
- iPhone 12 (64 GB) — 54 990 rubles. March – 47,580 rubles, February – 43,990 rubles, January – 45,930 rubles, December – 41,960 rubles, November – 39,620 rubles, October – 42,550 rubles, September – 43,920 rubles, August – 47,290 rubles, July – 49,990 rubles, June – 49,950 rubles, May – 59,970 rubles
- iPhone 12 mini (64 GB) — 44 790 rubles. March – 58,170 rubles, February – 39,990 rubles, January – 41,680 rubles, December – 42,980 rubles, November – 45,990 rubles, October – was out of stockSeptember – 45,990 rubles, August – 41,990 rubles, July – 47,990 rubles, June – 48,980 rubles, May – 55,190 rubles
- iPhone 12 Pro (128 GB) — 99 826 rubles. March – 81,877 rubles, February – 72,650 rubles, January – 88,990 rubles, December – 63,390 rubles, November – 69,990 rubles, October – 99,970 rubles, September – 65,500 rubles, August – 66,490 rubles, July – 74,990 rubles, June – 78,790 rubles, May – 91,320 rubles
- iPhone 12 Pro Max (128 GB) — 95 760 rubles. March – 83,691 rubles, February – 80,350 rubles, January – 92,990 rubles, December – 68,890 rubles, November – 86,990 rubles, October – 76,990 rubles, September – 71,990 rubles, August – 90,990 rubles, July – 82,990 rubles, June – 91,290 rubles, May – 105,270 rubles
Conclusions:
- Of the 14 models of the iPhone 14 series, 11 devices fell in price over the month. It is interesting that all modifications of the iPhone 14 Plus have risen in price – either this is due to the increased interest in “plus” devices, or 14 Plus gadgets have become more difficult to import into the country. The new yellow models of the iPhone 14 and 14 Plus cannot be bought yet – they hold very high prices.
- If you were going to buy current flagships, then you need to hurry: the iPhone 14 Pro has fallen in price to 90,990 rubles, 14 Pro Max can now be taken for at least 93,990 rubles. The price tag of 141 thousand rubles for the 1 TB version of the iPhone 14 Pro Max no longer seems insane.
- It is very good for the consumer that Apple’s cheapest new smartphone and potential bestseller – the iPhone 14 – has fallen in price to 64 260 rubles. The discount compared to March was about 4K.
- But the devices of the iPhone 13 series are gradually starting to go out of circulation. So, the basic iPhone 13 mini has risen in price to 68 thousand rubles – this is almost RRP (69K)! The starting iPhone 13 now costs 59 thousand rubles – obviously, it’s better to overpay a little and take a new generation device.
- The rise in prices for Apple smartphones of past generations is easy to explain – although the demand for them is falling, dealers are not interested in importing iPhone 13 series devices and older models. Devices are becoming rare, getting them more and more difficult.
- The launch iPhone 11 is the most affordable and relatively up-to-date Apple smartphone on the Russian market. If you put up with the IPS-screen and 64 GB of memory, then the device can be taken – for 39 887 rubles.
- To summarize, in early April, the market rolled back – against the backdrop of negative news about the ban on the import of gray smartphones, prices for gadgets unreasonably went up, but a month later they rolled back. We predicted that growth would continue, but we are glad that we were wrong. Now – Good time for the purchase of new devices of the iPhone 14 line.
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