Jakarta –
Micro, small and medium enterprises (MSMEs) are expected to increase competitiveness. This is to encourage quality and sales.
Because it is one of the supports for MSMEs PT Bank Tabungan Negara (Persero) Tbk (BTN) supports the UMKM Bazaar program for Indonesia which was initiated by the Ministry of BUMN and the Ministry of Cooperatives & UMKM.
The support provided by Bank BTN by holding Product Shopping Bazaar activities MSMEs at Sarinah Shopping Center from 16-19 February 2023.
Director of Consumer Bank BTN Hirwandi Gafar said, the company really supports the development of MSMEs to be able to increase the competitiveness of their businesses. For this reason, Bank BTN participates in the activities of the UMKM Product Shopping Bazaar which is coordinated by the Ministry of BUMN.
“MSMEs are very important in sustaining economic growth. For this reason, BUMN, including Bank BTN, are required to provide guidance to MSMEs so that they continue to develop and progress,” explained Hirwandi in a press release, Friday (17/2/2023).
Hirwandi revealed, in the activity Bazar UMKM for Indonesia, Bank BTN together with PT Angkasa Pura I (AP I) invited around 73 MSMEs to market their products. With the MSME Bazaar for Indonesia, Bank BTN can make more contributions to MSMEs to develop better.
“We are grateful to the Ministry of BUMN for encouraging us to carry out the UMKM Bazaar for Indonesia continuously besides of course Bank BTN also carries out this initiation. This bazaar activity is very extraordinary because it is located in a historical place, namely Sarinah,” he explained.
Apart from wanting to introduce MSME goods made by the Indonesian people themselves, Bank BTN also encourages MSME actors to go digital. According to Hirwandi, if MSMEs in Indonesia can develop themselves, then the business potential that can be worked on by banks is very large, such as channeling working capital and investment loans, as well as increasing banking transactions.
“Bank BTN will develop a housing ecosystem from the planning side to the construction of the house, then when the house is finished, the people live there so that it will grow a new life. In the future there will be a lot of MSMEs involved both in terms of providing housing preparation needs, house contents , renovation of houses, furniture, markets, stalls, workshops, pharmacies, clinics/hospitals, schools, and others,” he said.
Bank BTN in 2022 will extend credit to MSMEs, including KUR for micro and small financing, reaching around IDR 4.1 trillion. For this year, Bank BTN targets MSME lending including KUR for micro and small financing to an even larger amount of Rp. 4.4 trillion.
Hirwandi said that to achieve this target, Bank BTN will focus on improving the MSME credit business process to be more efficient, increasing the Value Chain in the Housing Ecosystem sector and digitizing the MSME Credit Process. “The three main focuses will be our foundation in working on the potential of the MSME credit business,” he explained.
The MSME Product Expenditure Bazaar activity aims to increase SOE awareness and spending on MSME superior products, especially MSME products from BUMN and Rumah BUMN fostered. Then, curated BUMN-assisted MSMEs can enter events at Sarinah and get transactions from BUMN employees, employees of the Ministry of BUMN, with the main target being Sarinah visitors.
At this bazaar, Bank BTN also conducts marketing communications through several videotrons in strategic locations and also through several social media, which are supported by influencers.
Watch Video “Full of Surprises at the BRIlianpreneur UMKM EXPO(RT) Closing Ceremony 2022“
(zlf/zlf)
