in New York, the amazing part of Pizza Hut – Libération

The American company has launched a pop-up restaurant that offers a sad way to eat your food alone. What’s the point, if you don’t want to create a buzz?

Marketing never ceases to disappoint. Pizza Hut, the pizza company founded in 1958 in the American Midwest, in Wichita (Kansas), is once again giving a chilling proof of this these days, by putting on an ephemeral restaurant, or pop-up, launched in New York, whose concept is strange to say the least: it means going into a small booth to enjoy a pizza alone. Finally, taste, it must be said quickly, because each customer, contact us Washington Post, he only has fifteen minutes to eat his pizza. The cabin is very cute, the interior is like a traditional diner with a red bench facing a window, in case you want to feel like a zoo animal. We are not against eating alone, on the contrary. But if it is an incomparable pleasure to sit at a bar counter to get a quick drink or a coffee or a drink without talking to anyone, it is only because you are alone among others.