In New York, Dior installs its “Carousel of Dreams” at Saks Fifth Avenue

As the moments of joy and sharing that light up the end of the year approach, the House has teamed up with the iconic American department store to imagine Dior’s Carousel of Dreams at Saks. Until January 5, 2024, the facade of Saks Fifth Avenue New York is adorned with a fabulous installation. Indeed, the star, the clover or even the signs of the zodiac punctuate a giant Wheel of Fortune, reinterpreting a motif designed by Pietro Ruffo for the Dior cruise 2024 fashion show designed by Maria Grazia Chiuri.

Like an ode to the art of miniatures and infinitely meticulous detail, a dreamlike scenography invests and magnifies the iconic windows of the 5th Avenue building. So many little theaters of wonder exalting the holiday spirit throughout all the worlds of Dior. This poetic virtuosity also extends inside: on the ground floor, a veritable carousel almost five meters high delights visitors throughout the day, while an ephemeral space, entirely devoted to beauty , presents the signature creations of Parfums Christian Dior through different events. Between audacity and reinvention(s), a series of original pieces are unveiled in the Dior boutiques of this unique address. Ultimate surprise, the World of Dior digital pop-up – exclusively on Saks.com – features exceptional models, from women’s and men’s ready-to-wear to shoes, leather goods, accessories and lines Dior Maison, Baby Dior but also by the fragrances of La Collection Privée Christian Dior (www.saks.com)